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| Creative Review, The logo issue, April 2011 |
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| Officially credited to a mystery Italian designer Francesco Saroglia (Yet rumours suggest that an Itialian member of the judging panel, Franco Grignani entered under the pseudonym), this sheet shows the development behind the Woolmark (1964) |
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| Initial sketches for the Deuthsce Bank logo designed by Anton Stankowski in 1974, a design involving simple bold shapes and a simple typeface, epitomising modernist rationalism. |
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| British Rail (1964), perfectly simple and a timeless classic, designed by Gerry Barney of Design Research Unit |
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| Designed by Alan Fletcher in 1989, the V&A logo is brilliantly clever and simple, using the ampersand to suggest the missing crossbar of the A. |
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| World Wildlife Fund (1961), Sketches by Gerald G Watterson, which inspired Sir Peter Scotts logo designs |
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| London Underground (1919), Drawing of Edward Johnston's roundel. |
